What is digital marketing in simple words? डिजिटल मार्केटिंग क्या है?

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In this article we are tried to create a post about digital marketing. In this post we are talking about digital marketing and it's types. Such as:   Search Engine Optimization (SEO) ,  Search Engine Marketing (SEM), Social Media Optimization  (SMO) , Social Media Marketing (SMM), Affiliate Marketing, Email Marketing, Content Marketing, Influence Marketing.

What is Digital  Marketing?

   As digital Marketing word says  marketing efforts using internet  and electronic devices.
  सरल शब्दों में हम कह सकते है, कि डिजिटल  मार्केटिंग वह होता है जहां हम इंटरनेट के माध्यम  से अपने प्रोडक्ट्स की प्रोमोशन करते है और     मार्केटिंग करते है।

Types of Digital Marketing

  There are 8 types of  Digital Marketing 

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Social Media Optimization (SMO)
  4. Social Media Marketing (SMM)
  5. Email Marketing
  6. Content Marketing
  7. Affiliate Marketing
  8. Influence Marketing
     

     1. SEARCH ENGINE OPTIMIZATION 

  Defination: In simple terms SEO     means the process to improve our     website to increase its visibility on   Google 

       Types of SEO

 There are 3 types of SEO 

• On page/On site SEO

• Off page/Off site SEO

• Technical SEO

     On page SEO

 On page SEO (also known as on - site SEO) refers to practice of   optimizing webpages to improve a   website search engine rankings     and  earn organic traffic.

  Some key content elements to  optimize for are

• Title Tags

• Meta description

• Header tags 

• Image (alt text). 

   Off page SEO

Off page SEO (also known as off     site SEO) refers to SEO tactics   applied outside of a website to   improve its rankings. These tactics   often include link building, gust   posting, Social Media Marketing   and more.

         Off page SEO Techniques

   Some Off page tactics

• Link building

• Content Marketing

• Local SEO (GMB and citations)

Technical SEO

  Optimizing the technical aspects of    a website for SEO success.

• Submitting your site map to Google
• Creating an SEO friendly Site structure
• Improving your website's speed
• Making your website mobile friendly
• Finding and fixing duplicate content issues

2. SEARCH ENGINE MARKETING 

SEM is a dynamic field that requires continuous monitoring, testing, and optimization to achieve the best results. It's a valuable tool for businesses looking to increase their online visibility, attract potential customers, and achieve their marketing goals in the digital landscape.

There are two main types of SEM

• Search Engine Advertising (SEA) or Pay-Per-Click (PPC)

This type of SEM involves creating and running paid ads on search engine platforms,such as Google Ads or Bing Ads.

• Search engine optimization (SEO)

   Although SEO is not typically considered a form of SEM, it is closely related and often works in conjunction with SEA.

Both SEA and SEO are important components of an effective search engine marketing strategy.

   

  3. SOCIAL MEDIA OPTIMIZATION

Social Media Optimization (SMO) refers to the process of enhancing a brand's or individual's presence on social media platforms to increase visibility, engage with the target audience, and maximize the effectiveness of social media marketing efforts. SMO aims to optimize various aspects of a social media presence to achieve specific objectives, such as improving brand awareness, driving website traffic, or increasing user engagement.

Key components of Social Media Optimization include:

• Profile Optimization: Creating and optimizing social media profiles by providing accurate and relevant information, including profile pictures, cover photos, and contact details.
• Content Optimization: Developing and sharing high-quality, engaging, and valuable content that resonates with the target audience. This includes text posts, images, videos, and other media formats.
• Keyword and Hashtag Usage: Strategically using keywords and hashtags relevant to the industry or topic to increase discoverability and reach a broader audience.
• Audience Engagement: Actively engaging with followers by responding to comments, messages, and mentions promptly. Encouraging discussions and building a community around the brand or content.
• Sharing and Cross-Promotion: Sharing content across different social media platforms and encouraging users to share content with their networks. Cross-promotion can help increase reach and engagement.
• Analytics and Monitoring: Tracking and analyzing social media metrics and performance data to refine strategies and make data-driven decisions for improvement.
• Timing and Scheduling: Posting content at optimal times when the target audience is most active on social media platforms. This can maximize the visibility of posts.
• Paid Advertising: Utilizing paid advertising options on social media platforms to reach a wider audience and achieve specific marketing objectives.
• Community Building: Building a loyal and engaged community of followers and advocates who actively support and share the brand's content.
• User-Generated Content (UGC): Encouraging users to create and share content related to the brand or products, which can serve as authentic endorsements.

Social Media Optimization Strategy

• Content Strategy
• Optimizing your profile
• Adding a social media badge to your site
• Connecting with Influencers
• Make use of social media optimization software.

       

 4. SOCIAL MEDIA MARKETING 

Social media marketing is the process of creating content for social media platforms to promote your products and services, build community with your target audience, and drive traffic to your business with new features and platforms emerging everyday, social media marketing constantly evolving.

Social Media Marketing Platforms

Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, Pinterest etc..

 

                

  5. EMAIL MARKETING 

Email Marketing is a digital marketing strategy that involves sending targeted emails to a group of recipients with the aim of promoting products, services, or engaging with an audience for various purposes. It is a direct and cost-effective method for businesses and organizations to communicate with their customers, prospects, or subscribers.

6. CONTENT MARKETING

Content marketing is a strategic 

marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and engage a specific target audience.

             

 7.  AFFILIATE MARKETING

Affiliate marketing is a performance based marketing model where individuals or entities, known as affiliates, earn a commision for promoting and generating sales or leads for another company's products or services.

  8. INFLUENCE MARKETING 

Influence marketing is a type of marketing strategy that focuses on leveraging the influence and popularity of individuals or entities (known as influencers) to promote a brand, product and service to their audience.